Omniture Signs Sephora

Orem, Utah-based web analytics provider Omniture has notched up another win with a e-commerce site, saying today that it has signed on beauty retailer Sephora for its online web analytics. Financial impact of the deal were not disclosed. Sephora will use Omniture for measuring its marketing campaigns and merchandising strategies. Sephora is a unit of French luxury products firm LVMH Mot Hennessy Louis Vuitton.