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Omniture Signs PopCap Games

Orem, Utah-based web analytics firm Omniture said yesterday that the firm has signed on PopCap Games, a provider of casual games. Omniture said that PopCap is using the firm's Omniture SearchCenter product, to manage its search engine marketing (SEM) program. Financial details of the customer addition were not disclosed. Omniture's products are being used to manage keywords and bid changes on paid search campaigns for PopCap Games.