Omniture Signs Furniture Retailer

Orem, Utah-based web analytics provider Omniture reported Thursday that the firm has signed on Room & Board, a nationwide niche furniture retailer, as a customer. Financial terms of the win were not disclosed. Omniture said Room & Board will use the firm's Omniture analytics along with ExactTarget's email marketing technology. Omniture's software is used by companies to track and optimize their web traffic.