Omniture Signs European Customer

Orem, Utah-based web analytics provider Omniture said this morning that Serif, a London-based provider of desktop publishing, design, and graphics software, has selected the firm's web analytics platform. Financial impact of the deal was not announced. According to Omniture, Serif will use the firms to increase visibility of its web site, along with studying web site visitor behavior. Omniture is a provider of software used for monitoring and optimizing web site design.