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Omniture Signs Borders, LastMinuteTravel

Orem, Utah-based Omniture has scored two new customer wins, saying yesterday and today that it has signed on book retailer Borders, and online travel site LastMinuteTravel.com as customers. Financial details of the wins were not disclosed. Both companies will use Omniture for their web analytics efforts. Omniture said that Borders.com will use its products as part of an upcoming launch of its Borders.com e-commerce site; LastMinuteTravel will use Omniture to replace an existing web analytics install with Coremetrics.