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Omniture Selected By Blog Provider Six Apart

Omniture Inc., a developer of online business-optimization software headquartered in Orem, Utah, has been selected to optimize blogging giant Six Apart's social-networking Web sites, Omniture recently reported. Using its proprietary SiteCatalyst application, Omniture will measure and analyze the habits of Six Apart's blog readers and writers to determine their level of interaction. The sites to be monitored are Vox, LiveJournal and TypePad. Vox is a free blogging service geared for friends and families, LiveJournal captures the day-to-day lives of its users, and TypePad is a premium blog-hosting service. In addition to Six Apart, Omniture's 2,000-plus clients include eBay, AOL, Wal-Mart, Gannett, Microsoft, General Motors, Sony and Hewlett-Packard.