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Omniture's Josh James Lends Expertise To Demand Media

Josh James, the co-founder and former CEO of Omniture, is lending his expertise--and name--to the online publishing startup headed by former MySpace chairman Richard Rosenblatt, Demand Media. According to Demand Media today, which develops online content and publishing sites, James joined the firm's board of directors, along with Peter Guber of Mandalay Entertainment. Demand Media runs, the online health site, with bicycling legend Lance Armstrong; online outdoor activity site; as well as a number of other sites on various vertical topics. The firm has reportedly been looking towards an IPO filing. Josh James took Omniture public in 2006.


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