Omniture Revs Testing Tool

Orem, Utah-based Omniture said Tuesday that the firm has rolled out a new version of its Test&Target tool, the firm's A/B testing software. According to Omniture it has added new ability to visually create and test campaigns using the tool, and improved its user interface. The firm's software is used by marketers to test different versions of web pages to determine which ones will give a better response. According to the firm, the improved interface should help its useres deliver tests and test more frequently, because it is is easier to learn. Omniture is a provider of web analytics software for analyzing web site and marketing performance.