Omniture Releases New APIs

Orem, Utah-based Omniture reported Thursday that the firm is looking to help developers looking to connect their applications with its products, by releasing a new set of application programming interfaces. According to the firm, its new APIs include interfaces to make it easier to setup integration and data exchange with Omniture's applications; bi-directional data exchange APIs for importing data; a new reporting API; access to user permissions; and more. The firm said the new APIs are being made available under its Omniture Developer Sandbox program.