Wednesday, March 4, 2009
Omniture Powers Lawn Care Firm's Online Campaigns
Orem, Utah-based hosted business optimization software publisher Omniture Inc. revealed Tuesday that a prominent supplier of lawn care products is using multiple Omniture products to help manage its online marketing campaigns. The financial impact of the customer win was not disclosed. According to Omniture, ScottsMiracle-Gro is licensing Omniture's SiteCatalyst and Genesis platforms to measure the success of e-mail-based marketing campaigns and to automate remarketing efforts for its professional services entity, scottslawnservice.com. Omniture added that ScottsMiracle-Gro's Scotts LawnService division is also using Omniture's SearchCenter to optimize paid search campaigns and to manage money spent on search engine marketing.