Omniture In 2010 Winter Olympics Deal

Orem, Utah-based Omniture, which is now owned by Adobe, has been selected as part of a group to provide online marketing research and analytics for the 2010 Winter Olympics. According to measurement firm Arbitron, Omniture and comScore are working with NBC Sports, to provide cross-platform audience measurement for the Vancouver 2010 Olympic Winter Games. Financial impact of the deal was not disclosed.