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Omniture Gets Win At E*Trade

Orem-based web analytics firm Omniture has added E*TRADE FINANCIAL Corp. as a customer, the firm announced today. E*TRADE, an online brokerage firm, is using Omniture's web analytics and testing tools. Omniture did not disclose financial impact of the new customer, however said the selection of its tools was part of a new e-marketing initiative at E*TRADE. Omniture is a provider of web analytics, and competes against firms such as WebTrends, Coremetrics, WebSideStory, and others.