Orem, Utah-based Omniture said today that it has released a new version of its SearchCenter product, which allows search engine marketers to test their landing pages. According to Omniture, SearchCenter--which is used for search engine marketing and keyword management--now can create targeted landing pages associated with the keywords used on search engines. The firm said it can create a more personalized visitor experience, by directing content to specific groups of visitors and figuring out how those keywords and landing pages perform together.
Top NewsThursday, September 24, 2009
Omniture Focuses On Landing Page Optimization