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Omniture Creates Partner Program

Orem, Utah-based Omniture has launched a new, partner program for its marketing partners. Omniture said yesterday that its new Omniture Solution Network provides technology, tools, and expertise for partners. The company said that it already has more than 80 partner companies signed up for the service. The program includes a new, interface for allowing third party marketing services to integrate into Omniture's popular SiteCatalyst tool, a certification program that will allow its partners to become Omniture-certified, and new partner levels. Omniture said that the partner program will include three tiers, based on level of certification and strategic relationships with the firm. Omniture is a provider of web analytics software.