Monday, September 21, 2009
Omniture, comScore In Measurement Deal
Orem, Utah-based Omniture and Internet measurement firm comScore said today that the two are in a strategic relationship. According to the two, they will combine Omniture's web analytics products with a comScore audience measurement product called Media Metrix 360, for online advertisers. The firm said the combined solution will give their customers better ability to measure and analyze online marketing performance. Financial details of the deal were not disclosed. comScore is a major provider of information about ecommerce, web site rankings, and other online and e-commerce traffic analysis.