Orem, Utah-based web analytics firm Omniture announced Wednesday afternoon that it has completed its buy of the business assets of Mercado, a provider of search and merchandising software. Omniture had announced earlier in October that it would pay $6.5M for certain assets of Mercado. According to Omniture, the acquisition included technology and related intellectual property, customer and partner agreements, and certain operational assets. Omniture is also hiring on a number of "key personnel" from Mercado. Exact number of employees added by Omniture was not disclosed however the firm said it added personnel in engineering, operations, support, consulting and sales.
Top NewsThursday, November 6, 2008
Omniture Completes Mercado Buy