Omniture Adds iPhone Support For Testing Tool

Orem, Utah-based Omniture, the web optimization software firm now owned by Adobe, said this week that it has added iPhone support to its Omniture Test&Target product, which is used for A/B and other testing of online sites and marketing effforts. Omniture said the new feature allows marketers to remotely modify content and users experience of iPhone apps directly from the Omniture software. In addition to iPhone support, Omniture said it is planning to add native Blackberry support later this year.