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Omniture, 24/7 Link For Ad Relevance Effort

Orem, Utah-based web analytics provider Omniture and online ad firm 24/7 Real Media, said today that they have tied together their ad management and analytics offerings as part of a deployment with Dominion Enterprises. Dominion runs sites such as Homes.com and ForRent.com. The firms said that the effort will serve visitors to Dominion's site with more relevant ads, combining 24/7's Open AdStream platform with customized visitor segment information created by Omniture's SiteCatalyst software. The two said the move will provide more relavant, and targeted ads to visitors to those sites. Omniture and 24/7 have been strategic partners since January 2009.