ObservePoint Launches Free Tag Auditing Tool

Looking to help companies figure out how well their use of "tags" are working, Orem, Utah-based ObservePoint rolled out a new, free tool to help companies audit those tags. Tags are those ubiquitous snippets of Javascript code inserted into web pages for web advertising, analytics, web widgets, and other web functions, and are now a key part of the design of websites. According to ObservePoint, its new web-based application--available online--scans a 100 pages of a website and delivering a report about the efficiency of a company's digital marketing.