Needle Taps eBay, PayPal Vet As Marketing Head

Salt Lake City-based Needle, which develops software and services to help e-commerce providers with pre-sales support, customer support, and brand advocacy, has tapped a eBay and PayPal veteran as its new head of marketing. The company said this morning that Amy Heidersbach has been named SVP and Chief Marketing Officer at the company, to help with the company's growth. Heidersbach was formerly Head of Enterprise & Retail Solutions Marketing at PayPal, and also was a founding executive at eBay's platform division, X.commerce; she also led eBay's integration of X.commerce and Magento.