TOP NEWS Launches Eco-Friendly Parents Site, an online retailer of eco-friendly parenting products, announced Thursday that it has officially launched. The Lakewood, Colo.-based said its online store will specialize in offering environmentally responsible products from several manufacturers. said its business model differs from many online retailers in that, instead of utilizing third-party distributors to send products to consumers, it carries its entire inventory, which allows the company to test products first-hand and to ship products the same day on which they are ordered. was founded by mother and entrepreneur Robin Morris.