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ModernMommyGear.com Launches Eco-Friendly Parents Site

ModernMommyGear.com, an online retailer of eco-friendly parenting products, announced Thursday that it has officially launched. The Lakewood, Colo.-based said its online store will specialize in offering environmentally responsible products from several manufacturers. ModernMommyGear.com said its business model differs from many online retailers in that, instead of utilizing third-party distributors to send products to consumers, it carries its entire inventory, which allows the company to test products first-hand and to ship products the same day on which they are ordered. ModernMommyGear.com was founded by mother and entrepreneur Robin Morris.