Mocapay Wins Yogurt Chain

Denver-based Mocapay, the developer of mobile marketing software, reports today that it has partnered with frozen yogurt franchise Yumilicious, to power a pilot of a mobile loyalty program. Financial impact of the deal was not disclosed. Mocapay said the pilot covers three locations in Dallas, Texas for the frozen yogurt company. Mocapay's platform is used to offer up text, mobile gift cards, specials, and other features to restaurants and other merchants.