Mindshare Technologies Debuts New Ratings, Review Product

Salt Lake City-based customer feedback software provider Mindshare Technologies said it has launched a brand new product called OpenTell today, a new ratings and review website tied into a user's actual customers. The new service lets users offer up feedback on companies, but makes sure the people leaving those reviews are actual, paying customers of the company. Mindshare said its new review site and service is aimed at eliminates spam and fraudulent reviews from influencing public perception from companies. Mindshare said the new product comes out of its recent acquisition of Empathica. Mindshare is backed by Sorenson Capital and Peterson Partners.