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Mercato Partners Raises $53M Fund

Salt Lake City, Utah-based Mercato Partners, a growth equity venture fund headed by former Marketstar founder Alan Hall and former vSpring Capital VC Greg Warnock, has closed on a $53M venture capital fund. Managing Director Alan Hall told techrockies.com in an interview that limited partners in the new fund include JP Morgan and a fund of funds, along with other investors. Alan Hall is also chairman of the Utah Technology Council and founder of Grow Utah Ventures.