Mercato Partners Leads $49M Funding In Ad Tech Developer

Salt Lake City-based investment firm Mercato Partners is the lead investor in advertising technology developer SteelHouse. SteelHouse is announcing a $49M funding round, which was led by Mercato Partners, and also included Staley Capital and Silicon Valley Bank. SteelHouse, which is based in Los Angeles, develops software to help advertisers target audiences based on their devices, search terms, location, and other data. Mercato's Greg Warnock was involved in the deal. More information »