mediaFORGE Looks To Hone Online Ad Performance

Salt Lake City-based mediaFORGE is looking to help hone the performance of online advertising, the firm said Tuesday, with a new online advertising platform. According to mediaFORGE, it has created a new, retargeting service for advertisers, which only charges advertisers when customers actually engage with an ad--such as mousing over an ad, interacting with the ad, or making a purchase. Pricing and other details on the new service were not announced. The firm is headed by Tony Zito, and backed by Gazelle Investments and Prospector Equity Capital.