mediaForge Launches New Analytics Tools

Salt Lake City-based mediaFORGE, the developer of online advertising retargeting technology, said Tuesday that it has launched a new product it says will measure consumer ad engagement. The firm said its new Measured Engagement Platform (MEP) will help provide advertisers with better tools to measure multi-channel marketing efforts. Among features of the new product ar etools to measure retargeting overlap with other marketing channels, and better ways to figure out what sales should be attributed to retargeted ads. mediaFORGE is headed by Tony Zito.