Marketron Snags Product VP From RIM

Hailey, Idaho-based Marketron, which provides software and solutions for measuring media advertising, said yesterday that it has named Mark Springfield as its new Vice President of Product Management. Springfield was previously at Research in Motion, where he was Senior Product Manager. He has also served at Aligo and Global English. The firm said the appointment of Springfield is part of a larger, reorganization of the firm's leadership.