Market Force Gets $19.3M

Boulder, Colorado-based Market Force Information has received $19.3M in a combination of equity and debt. The firm said yesterday that it has received $11.3M in a Series A equity round from Centennial Ventures, including participation from Boulder Ventures and Vista Ventures. The company also landed $8M in debt from Hercules Technology Growth Capital. Market Force information said that it will use the funding to accelerate its growth strategy in acquiring mystery shopping companies and investing in technology. The firm also disclsoed that it had received seed funding from Centennial Ventures and its founder in May of last year. More information »