Liquid Compass Releases New Ad Streaming Technology

Denver-based Liquid Compass, the provider of Internet radio streaming services headed by Zackary Lewis, said today that it is releasing a number of new advertising streaming technologies next week at NAB. The firm said it has added a new custom coupon features, polling, now playing widget, and ability to brand players with customized backgrounds synchronized with ad promotions. The firm said the new technologies are in its LC Pro 2.0 streaming platform, which it provides to radio broadcasters to help them broadcast their radio streams to consumers over the Internet. Liquid Compass provides services, software players, and other products all geared to help broadcasters distribute their programming over the web; the firm says more than 1,000 radio stations are using its products.