Lijit Bolsters Reader Demographics Info

Boulder-based Lijit said this week that has updated its products, and added a new set of features to the company's online publishing tools. According to the firm, it has bolstered its reader demographics data available in its tool, to provider better understanding of a publisher's readers and to help with monetizing sites. Lijit offers up web search widgets and an associated advertising network to users. Lijit is backed by Highway 12 Ventures, Foundry Group, Boulder Ventures, and Colorado Fund I.