GoDaddy Boots Up New, Aggressive Marketing Campaign

Scottsdale, Arizona-based GoDaddy is ramping up its marketing efforts, saying today that it is launching a new, television, online, and print advertising campaign targeted at small businesses. GoDaddy did not say how much it intends to spend on the ads, but says that it has rolled out a new set of television commercials along with online, print advertising, and social media efforts to get the word out about its focus on small businesses. GoDaddy has been on a major offensive looking to make inroads into more small businesses. The company said the new commercials are "in-your face" about how hard it is to run a small business. One of the new commercials features a woman telling all of the people who had doubted she could get her small business up and running to "stick it".