Gnip Ties Into Alteryx, Adobe

Boulder-based Gnip has signed up two new partners to its new partner program, Plugged In To Gnip, the firm said this week, including both Alteryx and Adobe. Alteryx is a developer of social analytics software, and is using Gnip to access Twitter stream information. Software giant Adobe, which also is developing social marketing management software, also has tapped into Gnip, via its Adobe Social software. Both Alteryx and Adobe are taking advantage of Gnip's focus on making Twitter and other social data available for analytics and measurement efforts. Gnip's software helps those companies slice and dice social data from Twitter, Disqus, Tumbr, Facebook, YouTube, and other sites.