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Generations Network Signs Interevco As Ad Rep

The Generations Network, operators of genealogy Web site Ancestry.com, announced Wednesday that it has named Interevco as its online advertising sales representative. The Generations Network explained that, as part of the relationship, Interevco will develop online advertising sales strategies for Generations Network's suite of family- and genealogy-oriented Web sites, including Genealogy.com, Myfamily.com and RootsWeb.com. Interevco is a New York City-based consulting and sales firm that represents online clients such as Prevention Magazine Online, the AARP and dLife. The Generations Network is headquartered in Provo, Utah.