Friday, April 16, 2010
Filtrbox Becomes Jive Market Engagement
The social media monitoring tools created by Boulder-based Filtrbox have been rapidly integrated into a new product at acquirer Jive, Jive said this week, as part of a new product called Jive Market Engagement. Boulder-based Filtrbox was acquired in January by Jive. Jive said that its new Jive Market Engagement tool integrates all of the functionality of Filtrbox, and will offer social media monitoring to companies. Jive said the integration took less than 90 days.