Experticity Chosen By Boot Maker

Salt Lake City-based Experticity, which helps retailers improve the performance of their sales associates, said today that it has been chosen by boot maker Lucchese. Experticity said Lucchese will use its technology to create a gamified experience on its 3point5 training platform, to help increase knowledge of Lucchese's shoes, handbags, and leather accessories. Financial impact of the win was not disclosed. Experticity said it has over 625 brands and 70,000 retailers with its training site. Experticity is led by Tom Stockham.