eToys Direct Names CFO

Denver, Colorado-based eToys Direct said late Wedneday that it has appointed Barry Hollingsworth as its Vice President and Chief Financial Officer. Hollingsworth joins eToys Direct from Stratos International. eToys Direct said that Hollingsworth will play a key role in the firm's proposed merger with BabyUniverse. Hollingsworth has also served at Heidrick and Struggles, Tribune Company, Aon Corporation, and Blackman Kallick. eToys direct is an online toy retailer; the firm also owns My Twinn. More information »