Ello Adds Co-Founder Of DC Shoes To Board

Boulder-based Ello, a startup offering up e-commerce tools and services to the "creator" community, said last week that it has added DC-Shoes co-founder Damon Way to its board of directors. Way is one of the company's seed investors. Ello operates an online community aimed at creators, which it says suports creators. Way was the founder of DC Shoes, was the Chief Brand Officer at Incase, and currently is focused on FACT, a brand that combines skateboarding, music, and art.