Wednesday, January 20, 2010
Denver Firm Powering Haiti Text Messaging Campaign For Red Cross
A Denver text messaging firm, Mobile Accord, is powering the text messaging services behind the record, $24 million in donations pledged so far to the Red Cross to help Haitian Earthquake victims, the firm revealed today. According to Mobile Accord, which runs the mGive service which allows charities to collect donations from cell phone suscribers, nearly 2.5 million people have texted $10 pledges for Haiti relief to the American Red Cross in the last seven days, the most ever for a mobile giving campaign. The firm said that 100 percent of the funds raised through its platform will go the Red Cross, and that the wireless carriers have partnered with the firm to donate their network and billing service, and Mobile Accord said it is waiving monthly feeds to the Red Cross. Wireless carriers said Tuesday that they would be advancing donations pledged to the effort, a change from the usual donation efforts which usually take some time to collect from subscribers.