Datalogix Names Marketing Head

Westminster, Colorado-based Datalogix, the startup using big data to provide marketers, advertisers, and others with more information on the effectiveness of their advertising efforts, has appointed Steven Wolfe Pereira as its new Chief Marketing Officer. Pereira was previously Executive Vice President of MediaVest and the Managing Director of its multicultural agency MediaVest Multicultural (MV42 degree). Datalogix said that Pereira will be based in San Francisco. DataLogic recently raised a big, $25M venture capital funding round for its software, from such investors as Institutional Venture Partners, General Catalyst, Sequel Venture Partners and Costanoa Venture Capital.