Thursday, February 19, 2009
Collective Intellect Partners With Research Firm
Boulder, Colorado-based Collective Intellect, which provides market intelligence to brands using information gathered from blogs, messages boards, and other Internet sources, said this week that it has partnered with Iconoculture, a provider of culture trend research. According to the firms, they will unveil a series of reports covering such topics as the conomic crisis, consumer spending habits, healthcare, "green moms" and other trends, which uses both information from Colelctive Intellect and Iconoculture. Financial details of the relationship were not disclosed. Collective Intellect is venture backed by Appian Ventures, Crawley Hatfield Capital, Croghan Investments, and Grotech Capital Group.