Friday, October 3, 2014
Case Logic: We're 30 Years Old, Still Going Strong
Wonder how to keep a technology related business in tune with the industry? Longmont, Colorado-based CaseLogic said this week that it is celebrating its 30th anniversary as a company, since being founded to develop storage cases for the audio cassettes. (Remember those?) The company--which now makes all kinds of accessories for tablets, iPhones, and other electronic devices--says the key to a long life is that it is continually evolving and reinvigorating its brand--and has continually evolved alongside technology. The company was founded in 1984 when founder Jamie Temple was trying to figure out what to do with a pile of audio cassettes piled in the back seat of his car.