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    Pivoting Your Way to Success
    Date: May 23, 2011
    From Fresh to Frozen - Pivoting Your Way to Success. Startup Junkie Underground. In 2002 Phil Anson begins as a subsistence entrepreneur selling homemade burritos out of a cooler to fellow climbers in Colorado's Eldorado Canyon for $2.99 with his then-girlfriend and himself behind the production line. Over the next ten years Phil's Fresh Foods grows to ten employees, and supermarkets, corner stores, and coffee shops alike begin to feature the all-natural burritos.Many businesses have pivots or turning points where they change paths to exciting new levels of scalable revenue. Phil's story is just an example of one guy who was stuck on a dead-end path of self-production and low revenue, when two entrepreneurs stepped in - causing him to pivot - and find a new path to success. See
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