Balihoo Adds Brand Name Customers

Boise, Idaho-based Balihoo, which develops software to help automate local marketing for brands, reported Thursday that it has signed up a number of national brands as customers during the second half of 2012. The firm reported that it added Wendy's, New Balance, and Gentiva, as part of its customer base. The company said it now has more than 220,000 dealers, brokers, agents, retailers and franchisees using its platform to run multi-channel marketing campaigns. Financial details of the wins were not announced. The firm reported the wins in a roundup of its 2012, where it said it had "strong" customer growth.