Backflip Releases New PLAY-DOH Game

Boulder-based mobile games developer Backflip Studios--now owned by Hasbro--has rolled out an new game, featuring Hasbro's popular PLAY-DOH brand. According to Backflip, its new PLAY-DOH Jam videogame revolves around the "PLAY-DOH Universe" and lets users guide a virtual PLAY-DOH ball through the game. The mobile game runs on iOS and Android. Hasbro acquired Backflip back in 2013.