Altitude Digital: Use Us, Not Google AdSense

Online advertising firm Altitude Digital Partners has a bold statement: that the firm offers up a better alternative than the market leader in online advertising, Google AdSense. The firm--which just scored $5M from Mercato Partners in January for its efforts--just launched a self-service, online advertising platform that the company is positioning directly against Google Adsense. The company said its new platform lets users access performance advertisers, supporting IAB ad sizes for display, video, and contextual ads.