Thursday, February 21, 2013
Altitude Digital Debuts Premium Video Exchange
Denver-based online advertising company Altitude Digital announced this morning that it has launched a new, private advertising exchange aimed at premium video. According to Altitude, the new private exchange will allow it to serve brand marketers, publishers, advertisers and clients specifically looking at quality advertising displays. Altitude Digital said it is tapping Adap.tv for its video advertising platform. Altitude Digital is backed by Mercato Partners, and recently raised $5M in a funding round.