Allegiance Inc., a publisher of customer and employee feedback management applications, reported Wednesday that it has promoted Jason Strickland to the newly created role of vice president of corporate development. The South Jordan, Utah-based company said Strickland will focus on cultivating strategic partnerships with systems integrators, value-added resellers, market researchers, consultants and original equipment manufacturers. Allegiance said Strickland was awarded the new position after demonstrating leadership in sales and partner development. Prior to joining Allegiance, Strickland was co-founder and vice president of national sales for U.S. Digital Television. He has also held sales positions with Siebel Systems and CallWare Technologies, Allegiance noted.