AlchemyAPI Rolls Out New Feature

Denver-based AlchemyAPI, which develops natural language processing software, said this morning that it has added sentiment analysis functionality to its tools. The firm--which allows companies to use its software via web API calls--said the new tools are specifically tuned to understanding user-generated, short-form social media content as well as editorialized text. Sentiment analysis is the use of software to analyze text to determine if users are speaking positively or negatively about a subject. AlchemyAPI's software is used to find keywords, topics, and other information by online publishers, news aggregators, and context-sensitive advertising companies.