Adobe Updates Omniture

Adobe Systems has updated its Adobe Online Marketing Suite, the analytics software which was build by Omniture, the firm announced at the Adobe Omniture Summit. Adobe said it has added such enhancements as tracking social media; performance improvements; enhanced data sharing across its suite of software; as well as real-time reporting on Facebook, mobile, and other user segments. Adobe also said it has rolled out an iPad application which allows its users to view and manipulate SiteCatalyst data. Among the new features are a new tool called Adobe SocialAnalytics, which Adobe said will help monitor, measure and monetize social media. That new app includes measurement of Facebook, Mobile apps, viral videos, Twitter, and other aspects of social media.